Sales Manager - Small Ag, Turf & CCE - All Locations

Location: All Locations
Type of Employment: Full-time

Manages sales functions of customer segment including the implementation of the Sales Department objectives and sales processes for complete goods.  Responsible for all sales metrics, new hires, and retains & effectively engages department personnel.

Essential Functions:

  1. Manages and coaches sales professionals to implement the sales process.
  2. Creates development plans for sales professionals which includes identifying training needs.
  3. Develops and executes the Sales Department metrics and goals.
  4. Identifies and executes best practices throughout the sales department that drives optimal financial, market and customer performance.
  5. Develop and implement incentive plans for sales team and customers.
  6. Works with Parts and Service Managers to promote customer satisfaction.
  7. Represents the company for the sale of equipment, parts, labor and technology-based products and services to assigned customer accounts.
  8. Maintains current product knowledge of all equipment to assigned customer accounts.
  9. Maintains current knowledge of financing and risk management options to assist customer accounts with securing the purchase of a solution.
  10. Ensures that consistent sales process is followed for each customer segment.
  11. Provides input to the Marketing Manager in the development of the whole goods marketing strategy for their region or customer segment.
  12. Responsible for assuring that the assigned Sales Reps are achieving the following corporate goals:
    1. Profitability
    2. Market Share Growth
    3. Customer Satisfaction
    4. Training
  13. Monitor monthly Market Share tracking system for small ag and CCE.
  14. Provide direct sales management to Sales Reps as needed
  15. Ensures that the policies, procedures, and processes of the organization are being implemented in a consistent manner at the store/department level.
  16. Keeps up to date on manufacturer promotions and maximizes them to the customer’s dealership’s advantage.
  17. Works with other Corporate Sales Managers to identify and execute best practices.
  18. Represents the Riesterer & Schnell and John Deere brands in a positive, professional manner always.        
  19. Presents a positive, professional image in dress and conduct at all times.
  20. All other duties as assigned.


  1. Bachelor’s Degree in Sales, Marketing Business Administration, Agri-Business or related field preferred.  A combination of education and experience will be considered in lieu of a degree. 
  2. Five years equipment sales and management experience.
  3. Knowledge of John Deere and competitive equipment as well as technology trends/advancements
  4. Ability to teach and coach sales professionals on selling techniques and sales processes
  5. Ability to use Deere sales computer applications and tools
  6. Ability to use software applications such as Microsoft Office and Deere systems
  7. Ability to analyze and interpret internal reports

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